Let’s talk about the truth in advertising for a moment.

Maybe we should ban adjectives – the words that colour our perceptions, that warm our feelings?

While we’re at it, maybe adverbs, words that have a “ly” on the end to praise up our verbs?

Ok, enough of such grammar-writing or you’ll give up reading this post.

But I wonder what customers would think if they were allowed to make up their minds to purchase, or not purchase, based on facts, nothing but the facts?

Few products are perfect; things can break, instructions can be misinterpreted – and the termites don’t always read the instructions either. Most customers understand there are limitations on products and services. They want to feel confident a product will do what is claimed for it and that it is value for money.

Let’s see how we go:

~ Termites damage houses. Most of Australia is subject to attack from termites which come from nests in the soil or in trees, scouting at night to find timber. By placing 22 TermiTraps around your home, scouts are more likely to find a Trap and report its find back to the nest rather than continuing its exploration.

~ We and the professionals both recommend an inspection of the house once a year —just in case.

~ Once attack has begun on a Trap, the homeowner can see from the closure of the hole in the lid that termites have arrived and that it is time to add Tuckerbag Termite Bait which is taken back to kill the whole colony. Adding bait to a Trap is easy to do. Finding termites in a framing timber and adding bait to it is not easy to do.

~ A carton of 22 TermiTraps and a carton of bait sufficient to kill a colony is $680.

~ Professionals charge more than that.

~ Product costs apply to both. The saving is because the customer does the work placing the Traps and doing the baiting when attack occurs.

Can you make a purchase based on those words?

Maybe there’s an adjective in there somewhere but I tried. (It would have been shorter and easier to say “annual inspection” than ”an inspection of the house once a year” but then, I set the ‘rules.’

Anyway, death to termites.

Ion
The Termite Bloke